Paul Sciortino
Ayo Founder & CEO
The story is quite simple. As a former technology consultant, I was always on the go. Every Monday morning in an airplane, followed by client meetings, rushed workouts, late nights and at the end of the week, another airplane. Although health, well-being and fitness have always been a priority for me, it was hard to balance when I lived out of a suitcase.
I have never been a habitual coffee drinker. I simply don’t like the taste of black coffee nor can my lazy metabolism handle the cream or sugar needed to make it palatable to me. Thus, I have always opted for green tea and the tremendous health benefits it brings to the table.
On the rare occasion I was home and found myself with enough time to make a cup of matcha tea, I couldn’t wait to drink it, until that is, I actually had to drink it. Personally, I found the taste to be well, distasteful. So, I’d choke down a cup knowing if I could get past the taste, I’d feel amazing afterwards. It helped me feel energized, healthy and also helped me manage my weight - a never-ending battle for me.
Monday morning would roll around and I’d be back on another airplane knowing it could be weeks before I had time to make that next cup of beautiful, but not so great tasting cup of matcha. Occasionally I’d pop into a coffee shop and try a matcha latte, but at $5 a cup and typically loaded with cream and sugar, my waistline got thicker while my wallet got thinner.
There had to be a better way. I fumbled with bringing my own powder on trips, but quickly found that hotel rooms are not conducive to the messy and involved process of preparing a proper cup of vibrant green matcha. Finally, I thought to myself…pills. There has to be a matcha pill. A pill I can throw in my briefcase and take with me wherever I go.
So began my extensive search for matcha pills. I quickly found nothing of substantial quality. There were a few companies out there making cheap products trying to capitalize on the matcha craze, but the serving sizes were too small, the ingredients not organic, and frankly, the prices too high for an inferior product.
I quickly shifted my focus from searching for matcha pills, to a way to make my own. After purchasing a pill press, I started creating my very own matcha pills in my kitchen. I took them with me wherever I went. I gave them to friends and coworkers. Afterwards I would hear responses such as, “What was that green stuff you gave me yesterday? I felt great!”
That was all the motivation I needed to create Ayo Supplements and offer our first signature product - Matcha Boost. My team and I sourced the highest grade matcha from Japan, combined it with your daily dose of Vitamin B-12, threw in a strict commitment to excellence and Matcha Boost was born.
Now all my friends, family and millions of others can reap the many health benefits of matcha tea in the convenience of a capsule. Now, I take Matcha Boost after lunch, in between meetings, before a workout, wherever I am, whatever I’m doing. I don’t need to be near a kitchen to get my daily matcha.
Selfishly, I made this product for myself. In doing so, I made this for the countless others of you out there looking to be more present with your family and friends, looking to crush your workouts, your afternoon meetings, or just your Saturday afternoons. I am humbled and happy to have you join us on the journey of energy, evolved.
Sincerely,
Paul Sciortino
Ayo Founder & CEO (Chief Energy Officer)